1+ months
2018-02-282018-04-29

Data Science Manager - McDonald's

Oak Brook, Illinois

Over the past few years, McDonald's has been focused on transforming itself into a modern and progressive brand. Whether it the mobile app, in-store kiosks, digital menu boards or mobile order and pay, McDonald's is investing in its technology and people.

New to McDonald's, the Customer Data Science (CDS) team is focused on leveraging the data its collecting from its digital properties to become more data driven and personalized in its approach to customers. The CDS Manager will play an instrumental role in the development and execution of the overall department's vision. This individual will be responsible for overseeing advanced analytics and modeling workstreams for CRM and Loyalty efforts. The CDS Manager will work closely with internal (IT, Finance and Marketing) and external stakeholders (agency partners, data providers, etc.) to drive towards operationalizing analytics.

 

Responsibilities

  • Aid in the development of a long term CRM measurement and analytics framework for the US
  • Manage and execute against key deliverables in a deadline-driven environment
  • Manage relationship with external advanced analytics and data science agencies
  • Collaborate with stakeholders across US Marketing to develop a cross-channel measurement strategy
  • Leverage basic statistical concepts (linear regression, logistic regression, decision trees, etc.) to understand impact of various behavioral variables on sales
  • Leverage machine learning algorithms (Random Forest, Gradient Boosting, Neural Networks, etc.) for model validation and accuracy
  • Present analytics findings to marketing leadership through the use of PowerPoint or Keynote
  • Liase with IT to ensure infrastructure is set up for success

Requirements

Minimum Requirements

  • 3 to 5 years of hands on modeling experience with large scale datasets
  • 3 to 5 years of experience working in both analytics and transactional databases
  • 2 to 4 years of experience working with data visualization/BI tools (Tableau, Qlick, Microstrategy)
  • Comfortable presenting in front of large groups and more senior-level individuals
  • Experience explaining complex concepts to a non-technical audience
  • Proficiency in one or more statistical programming languages (R, Python, SAS)
  • Knowledge and experience in working with of distributed systems (Hadoop/Yarn/Spark)
  • Familiarity with Alteryx a plus

     

Country

United States

 

Requisition Number

5850BR

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Data Science Manager - McDonald's

McDonald's
Oak Brook, Illinois

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McDonald's
Oak Brook, Illinois

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