There’s a lot of talent out there on the job market. To compete, you need to clarify what you offer that sets you apart from the crowd. And as “Managing Brand You” notes, the word brand no longer applies only to dishwasher liquids, frozen foods, and the world of inanimate products; it’s about what you need to create to boost your odds of success: Brand You.
There’s a great deal of advice on offer, and an abundance of candidates for every job.
To stand out with your brand, here are some basic steps:
• Write a quick introduction to your Profile to focus and frame your story. Think it through first. Reversing roles helps: Who is your target reader, and what do you want him or her to take away? Don’t forget to include a photo.