25 days old

Associate Director, Personalization & Product Marketing

Consumer Reports
Yonkers, NY 10701
  • Job Code
    127812354

Overview

If you are a personalization guru who thrives on data, creative solutions and team work, come join CR's digital marketing team as the Associate Director, Personalization and Product Marketing. In this role, you will be responsible for leading personalization efforts on ConsumerReports.org to achieve marketing goals -- from acquisition, retention, fundraising to long term customer value. We're looking for someone who is passionate about fairness and teamwork, who wants to marry their marketing acumen with the resources of one of the most trusted and well-known brands, and who thrives on delivering results and simplifying the complex.



Responsibilities

  • Strategize, develop, and manage the personalization roadmap for marketing
  • Lead testing of different customer segmentations, customer journey hypotheses and creative approaches
  • Partner across marketing, product and IT teams to create and execute tests and personalization programs that result in measurable business outcomes
  • Develop a deep understanding of visitor and member behaviors, needs, expectations and journeys by mining analytics data, customer data, and primary research
  • Work with analytics to develop reporting that informs both optimization and strategy; partner with customer insights team to create segments, orchestrate campaigns and reporting, and prove efficacy through testing
  • Become the center of excellence for personalization in marketing, highlighting best practices and industry trends
Qualifications

  • You have 8+ years experience in data-driven, digital marketing that includes leveraging personalization tools for on site personalization
  • You are an excellent communicator and business writer, with a knack for synthesizing the complex while preserving the integrity of the business story
  • You have a passion for mining data to find insights that unlock value
  • You have a proven track record of measurable ROI
  • You have a history of developing strong partnerships with product and IT teams and marketing colleagues
  • You have knowledge of Adobe, GA, and other analytics tools and have deep knowledge of personalization and optimization platforms like Monetate and Optimizely.

A plus:

  • Experience working on a non-retail business such as membership organization or subscription content provider.
  • Experience working on an affiliate shopping program

PI127812354


Overview

If you are a personalization guru who thrives on data, creative solutions and team work, come join CR's digital marketing team as the Associate Director, Personalization and Product Marketing. In this role, you will be responsible for leading personalization efforts on ConsumerReports.org to achieve marketing goals -- from acquisition, retention, fundraising to long term customer value. We're looking for someone who is passionate about fairness and teamwork, who wants to marry their marketing acumen with the resources of one of the most trusted and well-known brands, and who thrives on delivering results and simplifying the complex.



Responsibilities

  • Strategize, develop, and manage the personalization roadmap for marketing
  • Lead testing of different customer segmentations, customer journey hypotheses and creative approaches
  • Partner across marketing, product and IT teams to create and execute tests and personalization programs that result in measurable business outcomes
  • Develop a deep understanding of visitor and member behaviors, needs, expectations and journeys by mining analytics data, customer data, and primary research
  • Work with analytics to develop reporting that informs both optimization and strategy; partner with customer insights team to create segments, orchestrate campaigns and reporting, and prove efficacy through testing
  • Become the center of excellence for personalization in marketing, highlighting best practices and industry trends
Qualifications

  • You have 8+ years experience in data-driven, digital marketing that includes leveraging personalization tools for on site personalization
  • You are an excellent communicator and business writer, with a knack for synthesizing the complex while preserving the integrity of the business story
  • You have a passion for mining data to find insights that unlock value
  • You have a proven track record of measurable ROI
  • You have a history of developing strong partnerships with product and IT teams and marketing colleagues
  • You have knowledge of Adobe, GA, and other analytics tools and have deep knowledge of personalization and optimization platforms like Monetate and Optimizely.

A plus:

  • Experience working on a non-retail business such as membership organization or subscription content provider.
  • Experience working on an affiliate shopping program

PI127812354

Categories

Posted: 2020-12-23 Expires: 2021-01-24

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Associate Director, Personalization & Product Marketing

Consumer Reports
Yonkers, NY 10701

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