27 days old

Audience Development Manager, AppleTV+

Apple, Inc.
Cupertino, CA 95014
  • Job Code
    200155345
Summary

Summary

Posted: Mar 3, 2020

Weekly Hours: 40

Role Number:200155345

Do you love creating complicated queries and working with relational databases? Apple is looking for an experien...Summary

Summary

Posted: Mar 3, 2020

Weekly Hours: 40

Role Number:200155345

Do you love creating complicated queries and working with relational databases? Apple is looking for an experienced Audience Development Manager who is an expert at developing SQL queries for the purposes of customer segmentation, developing targeting cohorts, and lifecycle marketing. The ideal candidate brings a wealth of knowledge in developing queries for Apple TV+. This role requires a highly motivated self starter who is driven, curious, detail oriented, and passionate about growing Apple TV+!

Key Qualifications

  • 5+ yrs SQL experience, Python and Java experience a plus
  • We need to have Teradata and Vertica experience
  • Expertise in performance tuning of Spark SQL queries
  • Capable of working with large sets of data in a variety of tools including internal app behavioral data, and industry standard tools
  • We require experience with JIRA or other bug tracking systems
  • Great teammate, strong interpersonal skills, go-getter
  • Comfortable building and leading smaller teams
  • A fan and user of Apple Services (Apple Music, Apple TV+, Apple Arcade, Apple Books, Podcasts, etc).

Description
- Advanced SQL programming experience (Minimum 5 years) for querying purposes of audience development and/or customer segmentation required
- 5 years experience working with relational databases (Teradata and Vertica)
- 5 years marketing analytics experience (preferably SAAS model)
- Experience with Spark SQL and Hadoop environments
- Executed analysis projects related to data validation, understanding customer behavioral trends, building targeting and segmentation strategies, along with cohort analysis
- Run ad-hoc and scheduled customer lists to ensure the appropriate users are communicated
- Respect Apple's core value of privacy while finding solutions to find the best audience possible.
- Experience with high-performance distributed databases such as Cassandra
- Experience with BI visualization tools such as Tableau or Microstrategy
- You enjoy solving problems, driven, disciplined and methodical
- You've worked closely with Engineering, Analytics, and Marketing teams to understand the business requirements to build the accurate query
- You are a strong problem solver, equipped with strong analytical and quantitative skills suited to approach various kinds of challenges in complex environments
- You have management experience and are comfortable developing/tracking against monthly targets
- You have excellent interpersonal skills and are willing to put in extra time needed to ensure that the project/deadline is successfully completed

Education & Experience

Bachelors Degree
Masters Degree preferred

Additional Requirements

Posted: 2020-03-03 Expires: 2020-04-02

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Audience Development Manager, AppleTV+

Apple, Inc.
Cupertino, CA 95014

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