22 days old

CRM Operation Specialist - Apple TV+

Apple, Inc.
Cupertino, CA 95014
  • Job Code
    200153436
Summary

Summary

Posted: Mar 9, 2020

Weekly Hours: 40

Role Number:200153436

The people here at Apple don't just craft products - they build the kind of wonder that's revolutionized entire ...Summary

Summary

Posted: Mar 9, 2020

Weekly Hours: 40

Role Number:200153436

The people here at Apple don't just craft products - they build the kind of wonder that's revolutionized entire industries. It's the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts.

Join Apple, and help us leave the world better than we found it. We're growing and invite you to apply. We believe the role would place you in a highly-energized environment with some of the most hardworking creative individuals in the industry, where you would be inspired to share your experience along with providing extraordinary support for the team.

The Apple Services Marketing Group has an opportunity to redefine how consumers engage with extraordinary content and services. We are looking for a CRM Operations Specialist, whose role will be to create targeting, segmentations and final list files for production campaigns. You communicate effectively in both oral and written forms, are able to interact with both technical and non-technical users in clear terms, and assist staff with difficult technical tasks. Working independently as well as an effective teammate, you set priorities and organize work to meet strict deadlines, make decisions on a variety of complex matters, and establish and maintain successful working relationships during the course of work. Ability to adapt to change, ambitious, and multitasking in a very dynamic environment are key success factors.

Key Qualifications

  • 4+ years of experience working with CRM tools.
  • High proficiency in SQL (Teradata, Oracle, MySQL or other RDBMS).
  • Experience with global customer analysis is preferred through a worldwide role.
  • Ability to efficiently manage and implement quick-turn, tactical projects as a great teammate.
  • A do-er and self starter who works well in a face-paced, dynamic, team environment.
  • Highly responsive and adaptable.
  • Strong data visualization skills required - ideally using Tableau.
  • Validated ability to build rapport and credibility, and influence others to get results across a large organization.

Description
- Lead all aspects of CRM digital campaign operations to optimize and automate lifecycle experience through different marketing channels.
- Review the campaign briefs for multiple channels, size and segment audiences for campaigns.
- Audit data/systems quality through different check points.
- Adapt to new data sets, tools and technologies.
- Develop statistically valid and methodologically sound approaches to business problems through efficiently programming queries and macros to execute the analysis.
- Publish and communicate results, ensuring that timely, accurate reports are delivered to teams with digestible insights to inform the business.
- Audit data/systems quality through regular reporting of business indicators.
- Work closely with campaign execution teams to ensure campaigns are executing properly and monitors are in place.
- Define direct marketing testing scenarios and campaign opportunities.
- Act as a key contributor on the team in creating business requirements for campaign reporting tools.
- Own and run campaign performance reporting by using existing campaign reports, and leading enhancement, prioritization, and development efforts with close partnership with the business and data engineering teams.
- Develop strategy to understand/model/guide customer behavior.
- Work with senior management and product management to propose roadmap and goals.
- Strategize avenues for acquisition and retention of IS&S customers.
- Develop prototypes and POCs to demonstrate new ideas and technologies for internal and external customers.
- Lead a test and learn strategy that continuously optimizes customer communications and provides thought leadership and discipline to our A/B testing platform.

Education & Experience

Bachelors degree in Economics, Statistics, Computer Science, Mathematics or relevant technical field.

Additional Requirements

Posted: 2020-03-10 Expires: 2020-04-09

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CRM Operation Specialist - Apple TV+

Apple, Inc.
Cupertino, CA 95014

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