1+ months

EMEA InsideSls/SDR Campgn Activation Mgr - 6006845707092019

Barcelona, Catalunya 08007
  • Job Code

Role Description:

The Campaign Activation Manager is a new role within a revitalized demand generation organization. Based in either Barcelona (Spain) or Chertsey (UK) the remit is to activate programmes and campaigns to create both telemarketing demand generation and inside sales direct selling opportunities. Ultimately this role is the connection between marketing and sales to drive growth across ADP's EMEA countries. Although this role will operate across multiple countries in EMEA the business language of ADP is English and the requirement for fluent English is essential. But speaking the language of demand is just as important, as is a real hunger to have a measured impact on a global business like ADP. This is a new and unique opportunity to reshape the way we grow our business in EMEA and a high visibility opportunity for the right candidate.

To succeed in this role you will know how to navigate a large, complex software and services business across country borders and internal divides, but you will also understand the urgency and accountability of 'owning the number'. You will have a strong track record across the B2B marketing mix and be expert in bringing together different groups of people to deliver growth in both the SMB and mid-market through direct phone sales and tele-based demand generation.

You will be a skilled project and process manager, yet eager to roll up your sleeves and get things done and done quickly. Working with our marketing automation, digital and field teams you will be expected to gather and interpret industry and client data points to efficiently build clear go to market plans. You will be supported by a team of marketing experts as well as experienced team leaders across inside sales and telemarketing teams.




Accountable for the development and execution of the Campaign Activation plan, with a focus on ensuring the direct telephone teams (Telemarketing and Inside Sales) are coordinated and appropriately aligned to maximize the top of funnel demand that you will generate. This role will work with the brand and content team to interpret brand-level campaigns, and their language, in order to utilize this content at a transactional level in the markets we target. It will require a selection of the appropriate channels available to you to ensure greatest traction and conversion.





  • Drive cost-effective and scalable activation of campaigns that delivers top of funnel demand
  • Budget allocation management for activation Initiatives
  • Market Sensing (competitive landscape, distinctive competence, market problems)
  • Understand ADP markets -- by persona, by segment, by geo.
  • Identify key competitor strategies and ensure that ADP has a compelling and differentiated position in each market
  • Work with Inside sales and Telemarketing organisations to build strong communication and alignment of effort.



  • Partner with Inside Sales and Telemarketing teams to create a shared sense of ownership, a clearly communicated joint calendar of activity and metrics by which we measure success.
  • Define activation calendar and initiatives to increase sales revenues through new logo acquisition.
  • Partner with wider ESI Marketing team to successfully execute growth initiatives.
  • Coordinate the execution of the initiatives with the Country Growth Managers and local field marketers.
  • Develop working processes with digital team to improve efficiency




Reports to Demand Generation Director






  • Extensive Knowledge of the HCM/HR/Payroll market would be a distinct advantage
  • In-depth knowledge of Inside sales and telemarketing practices
  • Strong strategic thinking and executional skills, and the ability to generate credibility and respect from colleagues at all levels
  • Outstanding communication skills, both written and verbal, and ability to negotiate and influence senior stakeholders inside and outside of the company (e.g. vendor and agency negotiations & management)
  • Proven track record of managing multiple projects on tight deadlines and driving meaningful results
  • International business experience is a definite plus. Exposure to working in large, global organizations would be useful
  • Results oriented , proactive and spirit of initiative
  • Accuracy and attention to detail
  • Excellent Teamwork skills
  • Self-motivating and driven to make an impact



Leadership Expectations:

  • Business Leadership: Creates and articulates a vision and inspires others to action. (Strategy and Planning- Results Accountability - Financial Management)
  • People Leadership: Focuses on Impactful Communication, Talent Building and Relationship Building to develop internal and external relationships required for success.
  • Market Leadership: Drives a performance based culture that engages associates to achieve excellence (Client focus - Outside in Perspective -- Bias for grow).





  • Fluent English written and spoken capability
  • 3-7 years B2B marketing experience, in at least one of the markets, with a proven track record of sizeable new business wins. HR Software experience desirable but not essential
  • Bachelor's degree or equivalent in marketing, journalism or communications
  • Experience working with the Challenger sales methodology preferred


We're designing a better way to work, so you can achieve what you're working for. Consistently named one of the 'Most Admired Companies' by FORTUNE Magazine, and recognized by DiversityInc as one of the 'Top 50 Companies for Diversity,' ADP works with more than 740,000 organizations across the globe to help their people work smarter, embrace new challenges, and unleash their talent. "Always Designing for People" means we're creating platforms that will transform how great work gets done, so together we can unlock a world of opportunity.

At ADP, we believe that diversity fuels innovation. ADP is committed to equal employment opportunities regardless of race, color, genetic information, creed, religion, sex, sexual orientation, gender identity, lawful alien status, national origin, age, marital status, or protected veteran status. We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance.


Posted: 2019-09-12 Expires: 2019-11-10

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EMEA InsideSls/SDR Campgn Activation Mgr - 6006845707092019

Barcelona, Catalunya 08007

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