15 days old

FPGA Competitive Marketing Specialist

San Jose, CA 95113
  • Job Code
Job Description

As part of Intel, the Programmable Solutions Group (PSG) is delivering market leading FPGA solutions to our customers. To further proliferate and evangelize our industry leading capabilities, PSG is looking for a FPGA Competitive Marketing Specialist to join our dynamic and growing team.

As a FPGA Competitive Marketing Specialist, you will be responsible for promoting Intel's FPGA capabilities across the full portfolio of PSG's current and future FPGA products. You will be expected to understand Intel FPGA products, research, and analyze competitor's products, and pull together subject matter experts across the organization to develop competitive differentiation strategies. You are somebody who enjoys working on open ended problems and analyzing multiple data sources to synthesize conclusions, actions, and competitive strategies in a fast-paced environment. Your responsibilities will include the following:

  • Research and analyze competitors' products/features and develop market intelligence insights.

  • Analyze market trends and industry reports.

  • Develop and drive competitive marketing strategy for FPGA products and focused market segments.

  • Work with cross functional teams including sales, engineering, planning, and business development to formulate cohesive competitive strategies.

  • Develop core competitive messaging and content for PSG products and solutions.

  • Develop customer facing promotional collaterals (whitepapers, presentations, etc.).

  • Provide training to sellers on competitive selling strategies.

  • Support sales teams to address competitive gaps to help win new business.

  • Define and coordinate competitive benchmarking strategy across the organization.

  • Serve as a central point of contact for PSG to represent FPGA across Intel-wide competitive initiatives.

A successful candidate will demonstrate:

  • Strong interpersonal and analytical skills to influence others and lead cross-functional teams.

  • Strong communication and presentation skills.

  • Skill to translate technical, market, and financial information into business insights.

  • Interest in learning about new and emerging technologies and application areas.


Relevant experience can be obtained through schoolwork, classes, project work, internships, and/or military experience. Preferred qualifications are in addition to the minimum requirements and are considered a plus factor in identifying top candidates.

Education requirements

Bachelors Degree in Electrical Engineering, Computer Engineering, Computer Science, or related field.

Minimum Qualifications

2+ years of relevant experience, experience should include semiconductor industry experience inclusive of:

  • Technical marketing, product marketing, technical customer support, applications engineering, sales engineering, solutions architecture, FPGA architecture, and/or product engineering.

Preferred Qualifications

  • Direct competitive intelligence experience.

  • FPGA experience.

  • Experience with FPGA-based applications and across data center, communications and/or embedded/intelligent edge.

  • Experience with industry-wide silicon and IP products including: CPUs, GPUs, Memory and Transceivers.

Inside this Business Group

The Programmable Solutions Group (PSG) was formed from the acquisition of Altera. As part of Intel, PSG will create market-leading programmable logic devices that deliver a wider range of capabilities than customers experience today. Combining Altera's industry-leading FPGA technology and customer support with Intel's world-class semiconductor manufacturing capabilities will enable customers to create the next generation of electronic systems with unmatched performance and power efficiency. PSG takes pride in creating an energetic and dynamic work environment that is driven by ingenuity and innovation. We believe the growth and success of our group is directly linked to the growth and satisfaction of our employees. That is why PSG is committed to a work environment that is flexible and collaborative, and allows our employees to reach their full potential.

Other Locations

US, Arizona, Phoenix;US, California, Los Angeles;US, California, Folsom;US, California, San Diego;US, California, Santa Clara;US, Massachusetts, Chelmsford;US, Massachusetts, Hudson;US, Oregon, Hillsboro;US, Oregon, Portland;US, Texas, Austin

Intel strongly encourages employees to be vaccinated against COVID-19. Intel aligns to federal, state, and local laws and as a contractor to the U.S. Government is subject to government mandates that may be issued. Intel policies for COVID-19 including guidance about testing and vaccination are subject to change over time.

Posting Statement

All qualified applicants will receive consideration for employment without regard to race, color, religion, religious creed, sex, national origin, ancestry, age, physical or mental disability, medical condition, genetic information, military and veteran status, marital status, pregnancy, gender, gender expression, gender identity, sexual orientation, or any other characteristic protected by local law, regulation, or ordinance.

Work Model for this Role

This role will be eligible for our hybrid work model which allows employees to split their time between working on-site at their assigned Intel site and off-site.

Posted: 2022-05-03 Expires: 2022-06-03

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FPGA Competitive Marketing Specialist

San Jose, CA 95113

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