15 days old

Global Marketing Technology Program Manager - Apple TV and TV+

Culver City, CA 90232
  • Job Code


Posted: Feb 23, 2021

Role Number:200225435

The people here at Apple don't just create products - they create the kind of wonder that's revolutionized entire industries. It's...Summary


Posted: Feb 23, 2021

Role Number:200225435

The people here at Apple don't just create products - they create the kind of wonder that's revolutionized entire industries. It's the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. Join Apple, and help us leave the world better than we found it.

We're growing and urge you to apply. We believe the role would place you in a highly-energized environment with some of the most talented creative individuals in the industry where you would be inspired to share your years of experience along with providing extraordinary support for the team.

Apple is seeking an entrepreneurial leader with a passion for marketing technologies to help grow its services, including Apple TV, Apple Music, Apple Podcasts and more. The Technology and Performance Partner Program Manager will work with a wide variety of functional teams, with a focus on building technology solutions that enable and enhance meaningful programs with partners and creators in our apps and through our many communication channels.

Key Qualifications

  • You should be able to handle multiple projects and thrive in a very dynamic environment.
  • You have excellent organizational skills and attention to detail.
  • You should exhibit confidence in calling out issues on project status and schedules.
  • You're a self-starter who is dedicated and demonstrates creative and critical thinking abilities.
  • You have experience at cross-functional influence; translating between business owners and technical teams.
  • You have excellent interpersonal skills and can communicate clearly and concisely across multiple audiences and partners. Including the ability to explain analytical outcomes and technical roadblocks in business terms.
  • You have above average presentation skills, ability to deliver impactful presentations at all levels of the organization.
  • You work well under pressure, with proven experience working on complex, international, large-scale, time-critical projects.
  • You are results-oriented, upbeat and focused with a strong passion to learn and succeed.
  • You are flexible and versatile in nature, able to take on challenges while maintaining and even keep and sense of humor.
  • You have a deep familiarity with the Apple ecosystem of services and hardware (Mac OS X, iOS, Apple TV, Apple Music, iTunes, App Store, iBooks, Podcasts, News, Arcade, etc.)
  • Knowledgable with Android and Chrome ecosystems.
  • Comfort working with APIs and explaining those to TV+ performance marketing partners as needed
  • Basic understanding of CSS and CMS systems, so you can draft tools requirement docs and so you can direct work of software engineers
  • You are familiar with emerging engineering systems and experience in implementing key practices.
  • You have risk management experience including identification, mitigation and reduction tracking.
  • You have an understanding of different technical project management techniques including Agile and waterfall.


In overseeing the development of marketing tools for Apple TV and TV+, you will:
- Be part of a team that defines the future direction of the tools and technology serving the Apple TV and TV+ teams, gathering requirements and distilling the key functionality needed to grow the business.
- Main goals include driving subscriptions and downloads, promoting original content shows with creative tools, and saving resources by finding unique solutions through technology.
- Building partner tools to support the Apple TV+ Performance Partner program, focusing on asset creation and partner linking tools that create scale while protecting the brand
- Managing requests for TV+ web landing pages and working with developers and marketing teams to deliver on schedule.
- Support set up, link testing, messaging and reporting for new and existing TV app and TV+ affiliates, working to help the team deliver TV+ trials and downloads
- Connect with Apple engineering, production support, design, and product marketing to discuss upcoming product launches or changes that will impact marketing and partner tools.
- Determine capabilities and limitations of the team, and quantifying associated risks and cost of new projects.
- Daily management of the TV app and TV+ marketing tools roadmap with an external engineering agency and key internal stakeholders.
- Develop product briefs and hold weekly meetings to ensure project timeliness and to update teams on progress.
- Assist in the setup of tracking and integration of TV and Video related API's.
- Establish yourself as a resource for TV internal teams and key external partners to help in day-to-day trouble shooting, education, and communication.
- Manage the implementation of new TV+ and TV app partber tools by provide training and creating documentation for the tools you oversee.
- Oversee budget and tool performance.
- Communicate key information to executives via regular TV Tools reports and launch summaries.

Education & Experience

BA or BS Degree 7+ years experience in project management, product marketing, or content marketing program management.

Additional Requirements

Posted: 2021-03-25 Expires: 2021-04-24

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Global Marketing Technology Program Manager - Apple TV and TV+

Apple, Inc.
Culver City, CA 90232

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