15 days old

Government and Public Sector Marketing Manager

Cupertino, CA 95014
  • Job Code
    200209714
  • Jobs Rated
    th
Summary

Summary

Posted: Dec 11, 2020

Weekly Hours: 40

Role Number:200209714

The people here at Apple don't just create products - they create the kind of wonder that's revolutionized enti...Summary

Summary

Posted: Dec 11, 2020

Weekly Hours: 40

Role Number:200209714

The people here at Apple don't just create products - they create the kind of wonder that's revolutionized entire industries. It's the diversity of those people and their ideas that inspire the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. Are you passionate about creating compelling products and ready to join an amazing team? Join Apple, and help us leave the world better than we found it!

Apple is looking for a passionate marketer who loves technology and believes in the impact Apple products can have on changing how people work.

In this role, you will be a part of the team that serves as the critical connection point between the public sector and Apple - to not only clarify the needs of the market but also help share Apple's story and point of view back to the market. You will have both inbound responsibilities voicing customer feedback into various product and engineering teams, as well as outbound responsibilities helping craft product messaging for business customers. You will be responsible for developing marketing programs and messaging that promotes Apple among key influencers and decision makers in the government / public sector market.

You have a unique combination of technical skill, creative marketing execution, and critical thinking. You will also work cross-functionally with product marketing, marcom, PR and sales to deliver great marketing programs.

Key Qualifications

  • 8-10+ years of B2B product marketing experience in enterprise technology.
  • Superb communication, presentation and authentic storytelling skills.
  • Ability to craft compelling and succinct positioning, messaging and differentiation.
  • Strong cross-functional collaborator who can influence teams across Apple.
  • Think strategically and analytically, then follow through to execution with unyielding attention to details.
  • Results-oriented with a positive "can-do" attitude to get things done.
  • Thrive in a fast-paced environment with the ability to deal with ambiguity.
  • Prior experience in government / public sector marketing preferred.

Description
- Own the marketing strategy, positioning and messaging of Apple's products and services for government and public sector customers.
- Define and articulate compelling value propositions to internal and external partners and customers.
- Develop key customer-facing assets, including messaging, keynote presentations, app resources, web and marketing guides for the field and routes-to-market channels.
- Build and execute integrated marketing programs to drive the awareness and adoption of Apple products and services in the government and public sector space.
- Work closely with Brand, PR, and Sales on development of launch activities and marketing materials, including new product introductions.
- Support strategic customer and partner briefings and delivering key presentations to senior executive audiences.
- Be the voice of public sector customers and partners collecting input for future product development and messaging.
- Synthesize various data/sources to distill into insights that can help shape our strategy, direction and execution.
- Closely follow emerging market trends to understand how Apple products are best for public sector.

Education & Experience

Bachelor's Degree required, MBA a plus

Additional Requirements

Jobs Rated Reports for Marketing Manager

Posted: 2021-01-11 Expires: 2021-02-10

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Government and Public Sector Marketing Manager

Apple, Inc.
Cupertino, CA 95014

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