GROUP DIRECTOR of LOCAL BROADCAST

Title:    GROUP DIRECTOR of LOCAL BROADCAST             

Department:  LOCAL                

Reporting Structure:  EXECUTIVE DIRECTOR OF LOCAL BROADCAST

OVERALL SUMMARY- POSITION DESCRIPTION

The Group Director of Local Broadcast is a leadership role as well as managerial one.

This person sets the working style for the group and is directly responsible for the buying work produced by the team.   The Group Director also has a key role in developing and driving departmental initiatives across all regional buying offices.   The Group Director cultivates client and media relationships specifically at senior levels.

KEY AREAS OF RESPONSIBILITY

Media Buying and Execution:

• Initiates projects/presentations dealing with broad scaled matters both internally and externally OR

• Conceive of big picture partnerships with media properties to the strategic benefit of clients

• Collaborate with Regional Spot Director’s to ensure negotiation, pricing strategy and operational efficiency is consistent across all offices and competitive within the marketplace

• Together with Regional Spot Directors develop and drive initiative and projects across the department

• Seek to expand local broadcast portfolio in conjunction with EVP of Local Broadcast

   

  Client & Internal Relationships:

• Meet with key client leads to assess needs in regard to local broadcast and to keep planning groups updated on new initiatives and success within the local broadcast group

• Local Broadcast client lead for Pernod Ricard

• Represents Local Broadcast in key inter-departmental task forces

• Establishes and maintains business relationships with rep and station management (cable, TV, radio) with in region

• Represent Vizeum within industry (attending industry functions, joining local market committees)

   

  Strategic Thinking & Leadership:

• Collaborate with Research to identify local broadcast needs, etc.

• Actively keeps current with industry trends, media tools-buying systems, research, resources and associations

• Demonstrate problem solving and intervention when necessary

• Insure key information is provided to team regarding client issues, internal agency issues, changes in account status, etc.

• Provide guidance to team members and nurture/promote team environment

• Construct and deliver accurate, honest and timely performance management documents

• Agency lead for internal/external local radio matters

• Oversight of Vizeum’s local promotional team

   

  Communication Skills:

• Express oneself clearly and concisely in oral communications

• Write in a clear, compelling and concise manner

• Organize ideas and information logically and sequentially

• Direct the development of client presentations and other important communication, communication that is clear, compelling and persuasive

• Lead client presentations

• Adapt communication style to relevant audience

• Link communication to audience’s concerns and perspectives

• Move audience to desired action through clear and persuasive delivery of information

• Communicate key information about our company

   

  EXPERIENCE/KNOWLEDGE REQUIRED:

• Bachelor’s Degree

• 10 years of local broadcast experience (TV and radio)

• Proven leadership ability – managed a team of Buyers and Supervisors

• Advanced computer skills (MS Word, Excel, PowerPoint)

   

  DEVELOPMENT GOALS:

   

  Experience needed to proceed to the next level:

• Maximizes client efficiencies through budget control

• Raises local broadcast group proficiency – leadership, quality, efficiency

• Develops a significant public presence through speaking, writing, participation

• Works within Vizeum national organization to develop new capabilities and initiatives

• Excellent client report card

   

EXPERIENCE/KNOWLEDGE REQUIRED:

• Bachelor’s Degree

• 10 years of local broadcast experience (TV and radio)

• Proven leadership ability – managed a team of Buyers and Supervisors

• Advanced computer skills (MS Word, Excel, PowerPoint)