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Head of Global Events Job

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Head of Global Events Job

Head of Global Events Job

Date: Aug 3, 2018

City: Palo Alto, CA, US

Company: SAP

Requisition ID: 191727
Work Area: Sales
Expected Travel: 0 - 20%
Career Status: Executive
Employment Type: Regular Full Time



SAP started in 1972 as a team of five colleagues with a desire to do something new. Together, they changed enterprise software and reinvented how business was done. Today, as a market leader in enterprise application software, we remain true to our roots. That’s why we engineer solutions to fuel innovation, foster equality and spread opportunity for our employees and customers across borders and cultures.
SAP values the entrepreneurial spirit, fostering creativity and building lasting relationships with our employees. We know that a diverse and inclusive workforce keeps us competitive and provides opportunities for all. We believe that together we can transform industries, grow economics, lift up societies and sustain our environment. Because it’s the best-run businesses that make the world run better and improve people’s lives.

SAP Customer Experience Marketing is looking for a strong, creative and experienced leader to head the Global Events program for the SAP Customer Experience business. The events program is a pivotal component of our Marketing strategy used to drive brand awareness, build pipeline and drive customer satisfaction and loyalty.  The events program is multi-faceted including marquee events annually in the US, Europe and APJ, various industry tradeshows, and participation in select global SAP events such as SAPPHIRE NOW. 

The experienced leader in this role, will have strategic oversight for the entire end to end program working in partnership with key stakeholders in the Marketing team and various functions in the business to build a strategy to meet company goals.


  • Owns Global Events strategy for SAP Customer Experience and oversees the successful execution of the events.
  • Develop and execute a comprehensive events strategy involving key stakeholder parties in SAP Customer Experience including Marketing, Sales, Customer, and Office of the President.
  • Oversee the budget ensuring appropriate cost controls and negotiations with vendors, partners, etc. to ensure the best price points are being achieved.
  • Manage the planning and timing of events to support Marketing’s strategy for business growth and acceleration of pipeline, including early securing of event locations and consistent theme development.
  • Direct management of the SAP Customer Experience Global Event marketing team
  • End-to-end Collaboration – Drive stakeholder alignment and greater collaboration around key SAP Customer Experience global events. Drive early regional and executive stakeholder engagement in partnership with Field Marketing representatives or directly with regional SAP Marketing stakeholders. Provide end-to-end visibility and overall coordination of event-related workstreams, especially pre-event execution (promotions, branding, early interest and awareness through digital and social media) and post event execution, to document and communicate results.
  • Agency Management – Identify, engage, and contract suitable (internal/external) agencies to manage respective projects, including related budget and cost.  Identify and recommend preferred agencies and manage vendor agreements to optimize investments.
  • Field Enablement – Consistently align with marketing and/or business stakeholders in region and encourage their regional field enablement. Understand the role of stakeholder management to roll out effective marketing activities, thus influencing internal stakeholders and making relevant decisions for all related marketing tactics and assets to optimize impact in the market. Constantly monitor use in order to optimize support and enablement, including but is not limited to re-formatting, adaptation of rollout plans, fine-tuning of target audiences, integration of new communication channels or routes, etc. 


  • Progressive leader with deep level, cross-marketing experience, with particular expertise in Event program ownership for a highly-recognized brand.
  • Self- starting, high energy, charismatic leader with an outstanding track record of leadership, strategy, and successful execution
  • Examples of proprietary thinking which attempt to evolve the general discourse of events and marketing strategy
  • A provocative and contemporary understanding of the evolving role of Events in the digital age
  • Deep expertise in harnessing the power of analytics and research to better inform strategic solutions
  • An ability to go beyond strategy and bring brands to life experientially
  • Strong executive presence
  • Demonstrated ability to lead, influence and work cross-organizationally with a broad range of peers and executives
  • Strong, highly-effective problem solver who excels at leading in an ever-changing environment
  • Extremely solutions orientated and collaborative 

Success is what you make it. At SAP, we help you make it your own.
A career at SAP can open many doors for you. If you’re searching for a company that’s dedicated to your ideas and individual growth, recognizes you for your unique contributions, fills you with a strong sense of purpose, and provides a fun, flexible and inclusive work environment – apply now.

To harness the power of innovation, SAP invests in the development of its diverse employees. We aspire to leverage the qualities and appreciate the unique competencies that each person brings to the company.

SAP is committed to the principles of Equal Employment Opportunity and to providing reasonable accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team. (Americas: or , APJ: , EMEA: ). Requests for reasonable accommodation will be considered on a case-by-case basis. Successful candidates might be required to undergo a background verification with an external vendor.

EOE AA M/F/Vet/Disability:
Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, gender, sexual orientation, gender identity, protected veteran status or disability.

Successful candidates might be required to undergo a background verification with an external vendor.
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