11 hours

Lead, Broadband Strategic Acquisition Marketing

El Segundo, CA
  • Job Code
Job Id:1831449
Job Title: Lead, Broadband Strategic Acquisition Marketing
Company: AT&T
Location: El Segundo, California
Category: Marketing/PR
Job Type: Full Time

The Mobility & Entertainment Consumer Marketing & Analytics organization is committed to driving individual product excellence, while accelerating our multi-product household base. The team is looking for a dynamic, experienced, and analytical candidate to join us as a Broadband Strategic Acquisition Lead.

We are looking to create a best-in-class experience that celebrates the nexus of entertainment and technology. We need someone who can focus on creating actionable strategies based on sound financial thinking and inferences from knowledge of this dynamic and rapidly evolving landscape. You will be responsible for working on initiatives that drive subscriber growth for broadband.  You should possess excellent communication skills and be detail oriented in your approach as you will have a direct impact on the future of our business

  • Define and refine offer strategies for Broadband
  • Document and socialize offer briefs to support communication cross functionally
  • Analysis of channel performance and other data to understand, inform and optimize Broadband strategy
  • Search for new business opportunities that either drive subscriber acquisition or unlock other opportunities
  • Support business/partner owners in their ongoing efforts to evaluate sales channels and partner relationships, regularly generating key learnings from activities to better inform decisions at both the strategic and tactical levels.
  • Collaborate and build strong teamwork and communication with internal stakeholders including Marketing, Product, Finance, Program Management, Legal and others.

  • 3+ years? related, relevant marketing experience
  • Experience with broadband preferred
  • Bachelor?s or Advanced degree in Marketing, Business or related field preferred
  • Strong financial and analytical skills with a keen understand of marketplace & consumer dynamics
  • Excel ninja skills- business models, pivot tables, data analysis
  • Great PowerPoint and presentation skills
  • Demonstrated resourcefulness and problem-solving
  • Excellent communication skills with ability to address business, marketing and technical audiences

AT&T is an Affirmative Action/Equal Opportunity Employer, and we are committed to hiring a diverse and talented workforce.  EOE/AA/M/F/D/V


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El Segundo, CA

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El Segundo, CA

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