8 hours

Lead Product Marketing Manager

El Segundo, CA
  • Job Code
Job Id:1831054
Job Title: Lead Product Marketing Manager
Company: AT&T
Location: El Segundo, California
Category: Marketing/PR
Job Type: Full Time

AT&T Mobility & Entertainment (M&E) Consumer Marketing & Analytics is committed to driving individual product excellence, while accelerating our multi-product household base.  This role will:

  • Leverage data to develop insights regarding changes to the strategy, volume, pricing, messaging or distribution performance.
  • Socialize insights to your leadership as well as to cross-functional partners to ensure consistent understanding and alignment at all levels.
  • Solid understanding of lifecycle management as the team will own more than one audience e.g. Audience 2 could be in development while Audience 1 could be in post-launch management.
  • Deliver POV on GA target as input to pricing team.
  • Establish dashboard and cadence to report on KPI performance to leadership.
  • Partner with marketing ops to establish launch plan and understand any tech dev that may be needed.
  • Partner with advertising team to deliver messages that are on strategy.
  • Partner with media teams to select appropriate media channels and that conversation rates of selected channels will deliver on targets.
  • Partner with appropriate sales teams e.g. MDU, Mobile/Pop-Up, External as needed to deliver flawless launch execution
  • No direct reports but the ability to influence large cross-functional teams at different levels. 

Experience and Expertise:

  • Great at rallying partners to do the best work of their career. Ability to build strong collaborative relationships with a diverse range of partners.
  • Ability to remain optimistic and keep the big picture in mind, amidst multi-faceted challenges.
  • Ability to thrive in a fast-paced environment with multiple priorities.
  • Ability to simply and effectively communicate complex concepts and research outputs.
  • Ability to leverage multiple sources of data to derive insights.
  • Excellent communication skills and ability to influence at multiple levels of the organization.
  • Excellent Microsoft Excel and PowerPoint skills

Other Required Personal Characteristics

  • An individual with a high degree of drive, energy and intellectual ability.
  • An individual with the intellectual curiosity and horsepower to quickly grasp complex challenges.
  • A natural collaborator. An individual with the intellectual agility and organizational savvy to solve complex issues and find win-win solutions when working with a number of parties.
  • B.A. or B.S. in Marketing or similar discipline preferred; MBA

AT&T is an Affirmative Action/Equal Opportunity Employer, and we are committed to hiring a diverse and talented workforce.  EOE/AA/M/F/D/V


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Lead Product Marketing Manager

El Segundo, CA

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