1 day old

Lead Product Marketing Manager, Fiber

El Segundo, CA
  • Job Code
Job Id:1831558
Job Title: Lead Product Marketing Manager, Fiber
Company: AT&T
Location: El Segundo, California
Category: Marketing/PR
Job Type: Full Time

Want a job driving impactful Marketing strategy for one of our key strategic portfolios ? Fiber?  In this role, you will get to do that and more.  You will be part of a fast-moving, high energy, and talented team.  You will get to think strategically, tactically, and creatively. 

As a Lead Product Marketing Manager your main responsibility will be to drive penetration of Fiber and Broadband through thorough development of marketing strategy, marketing plans, messaging, and cross-functional collaboration on tactic execution. 

Details include:

  • Develop succinct and powerful Marketing Briefs
  • Analyze data to uncover trends and drive the business forward
  • Define impactful product messaging supported by research
  • Collaborate with Advertising on Mass Media strategy
  • Manage local marketing efforts to support footprint expansion
  • Collaborate with Acquisition, Digital, Paid Search, and Social teams to ensure product messaging is aligned
  • Provide marketing support to the Indirect and Retail channels
  • Continuously analyze and seek opportunities to improve results
  • Ensure the product teams? marketing needs are 100% supported

The Ideal Candidate:

  • Passionate about Marketing and the impact it can have to the bottom line
  • Has a positive, can-do attitude
  • Has 7+ years? related, relevant marketing experience
  • Possesses the flexibility to wear many hats as needed
  • Is an incredibly fast learner who hits the ground running
  • Excellent analytical skills
  • Has a track record of consistently exceeding expectations
  • Has previous experience in Product Marketing or Advertising
  • Is an excellent communicator, no matter the medium
  • Hears about a challenge, and gets excited
  • Has the unique overlapping skillset of thinking creatively and analytically
  • Excellent presentation skills (both in person and in PowerPoint), ability to tailor messages based on audience
  • Possess the ability to quickly shift priorities in support of changing business needs
  • Has a bachelors or advanced degree in Marketing, Business or related field of study (preferred)

AT&T is an Affirmative Action/Equal Opportunity Employer, and we are committed to hiring a diverse and talented workforce.  EOE/AA/M/F/D/V


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Lead Product Marketing Manager, Fiber

El Segundo, CA

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