3 hours
2018-05-232018-06-22

Marketing Automation Specialist (SAP Ariba) Job

SAP
Atlanta, GA
  • Job Code
    184996
Marketing Automation Specialist (SAP Ariba) Job

Marketing Automation Specialist (SAP Ariba) Job

Date: May 16, 2018

City: Atlanta, GA, US

Company: SAP

Requisition ID: 184996
Work Area: Marketing
Expected Travel: 0 - 10%
Career Status: Professional
Employment Type: Regular Full Time

 

COMPANY DESCRIPTION

SAP started in 1972 as a team of five colleagues with a desire to do something new. Together, they changed enterprise software and reinvented how business was done. Today, as a market leader in enterprise application software, we remain true to our roots. That’s why we engineer solutions to fuel innovation, foster equality and spread opportunity for our employees and customers across borders and cultures.
SAP values the entrepreneurial spirit, fostering creativity and building lasting relationships with our employees. We know that a diverse and inclusive workforce keeps us competitive and provides opportunities for all. We believe that together we can transform industries, grow economics, lift up societies and sustain our environment. Because it’s the best-run businesses that make the world run better and improve people’s lives.

JOB DESCRIPTION OVERVIEW

As a part of the SAP Ariba Demand Center, the Marketing Automation Specialist is responsible for the day-to-day, hands-on execution of marketing automation programs in support of company and marketing objectives. This production-oriented role is responsible for the setup, maintenance, and reporting of email, webinar, live event and integrated marketing programs. Additionally, this individual maintains a current understanding of marketing automation best practices and applies them to the execution of our programs in collaboration with regional marketing and sales teams.

KEY RESPONSIBILITIES

  • Use Marketo to build, deploy and monitor critical demand generation programs, such as engagement programs, trigger and batch campaigns, email, webinar and live event programs. Activities include program flow builds, email creation, landing page creation, form creation, list uploads and data management.
  • Implement marketing automation best practices and ensure proper end-to-end testing of programs prior to launch.
  • Embrace a test and learn mindset, dig for actionable insight within data by applying response analysis, A/B testing and best practices to optimize all aspects of programs. Collaborate with Demand Center team to prioritize testing strategies according to potential for greatest impact.
  • Establish and deliver marketing reporting, dashboards and analysis on program performance, conversions, attribution and effectiveness.
  • Ensure all program assets and data management programs adhere to General Data Protection Regulation (GDPR) and local email laws.

QUALIFICATIONS

  • Minimum 2 years’ relevant B2B marketing experience building programs in Marketo (Marketo certification a plus)
  • Solid verbal and written communication skills
  • Creative, open-minded and enthusiastic about seeking new solutions to challenges
  • Comfortable multi-tasking and eager to take on more projects
  • Working knowledge of HTML
  • Experience in mobile friendly or responsive design
  • Strong interpersonal skills; ability to influence others without formal authority
  • Strong organizational skills and ability to meet deadlines in a fast-paced environment.
  • Marketing analytics experience a strong plus
  • Bachelor’s Degree (preferably in Marketing)

WHAT YOU GET FROM US
Success is what you make it. At SAP, we help you make it your own.
A career at SAP can open many doors for you. If you’re searching for a company that’s dedicated to your ideas and individual growth, recognizes you for your unique contributions, fills you with a strong sense of purpose, and provides a fun, flexible and inclusive work environment – apply now.

SAP'S DIVERSITY COMMITMENT
To harness the power of innovation, SAP invests in the development of its diverse employees. We aspire to leverage the qualities and appreciate the unique competencies that each person brings to the company.

SAP is committed to the principles of Equal Employment Opportunity and to providing reasonable accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team. (Americas: or , APJ: , EMEA: ). Requests for reasonable accommodation will be considered on a case-by-case basis. Successful candidates might be required to undergo a background verification with an external vendor.

EOE AA M/F/Vet/Disability:
Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, gender, sexual orientation, gender identity, protected veteran status or disability.

Successful candidates might be required to undergo a background verification with an external vendor.
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Marketing Automation Specialist (SAP Ariba) Job

SAP
Atlanta, GA

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SAP
Atlanta, GA

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