1+ months

Marketing Data Analyst/Sr. Marketing Data Analyst (REMOTE)

RTN 2 (Raytheon IDMS)
Tewksbury, MA 01876 Work Remotely
What does it take to make the world a safer place? It takes delivering innovative technology and collaborating with some of the finest talent in the engineering field. Whether youre a software engineer or a mechanical engineer, at Raytheon Technologies youll grow a varied and rewarding career. And youll be supported with a comprehensive and competitive benefits package that promotes work/life. If youre ready to take on todays big challenges, discover a world of opportunity at Raytheon Technologies.

Are you passionate about data? Do you enjoy working in collaborative and high energy environments? Are you the type of person that enjoys continuous learning and cross-functional collaboration? We seek an entrepreneurial data analyst to join our global strategic communications & marketing team. Advising multiple internal and external campaign teams, you will provide analysis and insights that are instrumental to identifying and targeting audiences, developing and refining channel strategies and optimizing content. Leveraging a suite of analytics and reporting tools, you will help address the complex challenges of marketing effectiveness, ROI, audience behavior and campaign effectiveness while working closely with channel owners and campaign leads to monitor and analyze campaign outcomes. Additionally, you will serve on a cross-functional, cross-business, team of analysts charged with collaborating on the creation of new innovative solutions for your customers.

This position can be a Brand Communications Specialist II or a Sr Brand Communications Specialist based on the candidates qualifications as they relate to the skills, experience and responsibility requirements for the position.

This position may be eligible for remote assignment at the discretion of the manager

Key Responsibilities include, but are not limited to:
  • Data-Driven Counsel provide data-driven counsel to improve effectiveness of employee engagement, talent acquisition and external marketing campaigns.
  • Audience Analysis Create and maintain in-depth profiles on campaign audiences and their influencers. Develop targeting recommendations based on audience research.
  • Analytics Reporting Develop standardized reporting to monitor and analyze channel effectiveness, audience sentiment and campaign return on investment (ROI).
  • Channel Optimization Collaborating with campaign channel leads, use data to refine channel strategies, test messaging and optimize marketing spend.
  • Data & Reporting Tools Management Lead department understanding, use and integration of data analysis, targeting and reporting tools. Monitor data science trends, emerging tools and technologies to continually improve frameworks, processes and best practices.
  • Competitive Research Monitors competitor tactics and industry best practices to inform campaign strategies.
Required Skills & Experience
  • Bachelors degree in Statistics, Econometrics, Engineering, Computer Science, Finance, Mathematics or a quantitative degree in other social science or hard science fields
  • 2 years of experience in data analysis or marketing research
  • Must have experience with the following:
    • Experience collaborating with data owners and technology teams to source data sets required for analyses
    • Experience applying quantitative techniques (normalization, applied statistics) to cleanse and explore large, complex data sets in preparation for further analysis
    • Responsibilities which include communicating statistical/mathematical techniques to non-technical audiences and senior leadership
    • Experience creating repeatable processes and scalable data products in collaboration with the advanced analytics team
    • Responsibilities which include staying current with new data science methods, technologies, industry trends and open source packages
    • Google Analytics, social media analytics, Excel and Microsoft Office suite experience
Highly Desired Skills
  • Excellent communication skills, with ability to process and present complex information in a concise and compelling manner to non-technical audiences
  • Ability and eagerness to learn, educate and mentor others
  • Working independently and as a member of a multi-functional team
  • Experience in diverse domains (marketing, communications, information technology, business development, human resources)
  • Experience with Sprinklr, Datorama, Cision, Google Analytics, WebTrends, BrightEdge, Tableau and/or PowerBI, and/or Quid
  • Defense Industry Experience
  • Develop and implement hypothesis tests
  • Develop, validate, and operationalize appropriate mathematical and statistical algorithms and models, including implementation on large data sets in development and production environments
  • Review, enhance, and execute operationalized algorithms and models
  • Execute qualitative and quantitative research initiatives that support internal objectives, including writing surveys, managing survey fielding, analyzing banners and cross-tabs
This position requires either a U.S. Person or a Non-U.S. Person who is eligible to obtain any required Export Authorization.

  • This position requires the eligibility to obtain a security clearance. Non-US citizens may not be eligible to obtain a security clearance.

    Security clearance factors include, but are not limited to, allegiance to the US, foreign influence, foreign preference, criminal conduct, security violations and drug involvement. Employment is contingent on other factors, including, but not limited to, background checks and drug screens.


Posted: 2021-03-02 Expires: 2021-05-07

Before you go...

Our free job seeker tools include alerts for new jobs, saving your favorites, optimized job matching, and more! Just enter your email below.

Share this job:

Marketing Data Analyst/Sr. Marketing Data Analyst (REMOTE)

RTN 2 (Raytheon IDMS)
Tewksbury, MA 01876

Join us to start saving your Favorite Jobs!

Sign In Create Account
Powered ByCareerCast