18 days old

Marketing Manager, Apple News

Cupertino, CA 95014
  • Job Code
    200180586
  • Jobs Rated
    th
Summary

Summary

Posted: Jul 15, 2020

Weekly Hours: 40

Role Number:200180586

The Apple News Marketing team is seeking an experienced and entrepreneurial marketer to drive marketing program...Summary

Summary

Posted: Jul 15, 2020

Weekly Hours: 40

Role Number:200180586

The Apple News Marketing team is seeking an experienced and entrepreneurial marketer to drive marketing programs to support News+ subscription growth, engagement and retention efforts. We need you to support the development of customer acquisition & lifecycle strategies across paid, owned, and earned media channels.

This role requires a savvy self-starter with a strong performance marketing background. You will take a key role in coordinating across multiple internal teams and content partners to bring together all aspects of a user's lifecycle: from acquisition, customer engagement, to long-term retention and win-back. You have a deep understanding of subscription funnel marketing, evaluating and establishing customer segmentations to reach goals, and are experienced in optimizing marketing plans based on critical metrics and analysis.

Key Qualifications

  • Apply a subscription performance marketing lens when collaborating with multiple cross-functional teams to bring together all aspects of a customer's lifecycle: acquisition through to retention and valuable win-back plans
  • Ideate, develop, and facilitate execution of earned & owned channel strategies & programs across the Apple ecosystem that will drive large scale awareness and audience growth.
  • Collaborate with content partners to establish benchmarks and develop scalable marketing program recommendations!
  • Apply a rigorous test-and-learn optimization methodology through A/B and market testing and develop strategy recommendations based on data-driven insights. Includes ability to interpret marketing campaign data to draw out key insights to influence campaigns in partnership with business analytics teams.
  • Track and measure success on a regular basis to share across the organization to influence future strategic decisions
  • Substantiate marketing improvements and new requirements through business case development.

Description

7 or more years of relevant marketing experience within the subscription space and analytical background

Experience in launching multi-channel campaigns working with multiple partners and functional teams

Excels at marketing analytics, understands the needs of performance marketing dashboards, and has a proven record of running efficient performance drive campaigns

You will cultivate and maintain positive relationships and demonstrate strong interpersonal communication skills as we balance large workloads in a dynamic environment

Education & Experience

Bachelor's degree required

Master's degree preferred.

Additional Requirements

Jobs Rated Reports for Marketing Manager

Posted: 2020-07-15 Expires: 2020-08-14

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Marketing Manager, Apple News

Apple, Inc.
Cupertino, CA 95014

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