22 days old

Media Planner

Petrol Advertising
Burbank, CA 91502
  • Job Code

Job Title

Media Planner






PETROL, a leading full-service advertising agency specializing in progressive marketing for some of the biggest brands in tech, sports, and video gamingamong many moreis seeking a full-time Media Planner. With dedicated departments for print services, motion graphics, AV, social media, interactive/digital, as well as media planning & buying, we regularly develop fully integrated global marketing campaigns for some major brands across genres.

We are looking for a new member of our in-house media team. In this position, you would be responsible for the development and implementation for both national and local media campaigns.



  • Work closely with media team members (Director and Associate Director, Sr. Planners, Assistant Media Planner and Analyst)
  • Manage all aspects of digital and traditional media campaigns from setup to execution to post campaign.
  • Assist in comprehensive media strategy development to meet clients marketing objectives.
  • Assemble site consideration set and make recommendations on how to best allocate agency advertising budgets; utilizing media research tools, internal resources and industry/market knowledge.
  • Develop and issue RFP's to local media publishers; gather and analyze proposals to determine media selections, negotiate rates & positioning as required.
  • Develop final media plan recommendation and assist Account team in presenting the recommendation to the client.
  • Provide supporting research for recommended media strategies and plans.
  • Facilitate order processing and approval of media insertions.
  • Oversee and monitor ongoing campaign performance, ensuring campaigns are executed properly and according to client expectations.
  • Assist with account reconciliation
  • Assist team in strategic post-campaign analysis and provide recommendations for future initiatives


  • Must have both traditional and digital planning experience
  • Must have agency experience
  • Bachelor's Degree or higher plus 2-3 years of media planning/buying experience
  • Advance computer knowledge (Excel, PowerPoint)
  • Fully knowledgeable with third party ad services including ComScore and Google Analytics
  • Strong writing, verbal, presentation and strategic and analytical thinking skills
  • Working knowledge of Video Game space and marketing
  • Buying knowledge for Video Game publisher a plus
  • Able to work independently and have excellent time management skills
  • Problem solver with the ability to develop creative solutions
  • Organized, and detail-oriented with strong attention to follow-through
  • Excellent communication skills
  • Nimble and flexible to succeed in a fast-paced environment and handle ad hoc requests
  • Organized and process-oriented approach
  • Working knowledge of Agency processes
  • Self-motivated/ dynamic Individual
  • Entrepreneurial and team oriented spirit

All final candidates must complete and pass a background check, including a Motor Vehicles Report.

While performing the duties of this job, you'll be frequently sitting at and using a computer and phone. You might occasionally need to stand, walk, reach, and lift up to 10 pounds. We'll make reasonable accommodations for associates with disabilities to help them succeed in performing this job's essential functions.

Petrol Advertising, Inc. is an Equal Opportunity Employer. All qualified applicants will be afforded equal employment opportunities without discrimination because of race, color, religion, sex, national origin, age, disability or genetics.


Posted: 2021-04-12 Expires: 2021-05-13

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Media Planner

Petrol Advertising
Burbank, CA 91502

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