8 days old

Sales Messaging Manager - Competitive Intelligence

Roseland, NJ 07068

Sales Messaging Manager

ADP is hiring a Sales Messaging Manager as part of the Sales Enablement team within Commercial Operations. The Sales Messaging Manager is responsible for creating and curating buyer-focused messaging across all ADP Sales that focuses on buyer outcomes and enables the buyer and seller throughout the sales process. This position will focus specifically on Competitive Intelligence messaging, approach to engaging with competitors and identifying differentiators to help sales win against the competition.


To achieve this, the Sales Messaging Manager will have a focus on working with Sales to deliver insights through trends and challenges aligned to competitors by leveraging CI Team input, external sources and sales feedback.



Duties Included:

  • Provide the field with insights and data deliverables to leverage in their sales process. Insights refers to research that is important to the buyers in the ADP marketspace and aligned with potential challenges impacting their organizations.
  • Utilize internal and external tools to gather and deliver data to the field or facilitate their ability to deliver insight and relevant data.
  • Collect and manage various points of data & research and simplify into a consumable format for Sales to leverage when engaging with a buyer against a specific competitor
  • Identify and communicate areas of opportunity for the field to further differentiate from the competition.
  • Provide market challenges to the field through deliverables, webinars, podcasts and social
  • Align with Product Marketing to update any internal BU or POV messaging that impacts competitive messaging
  • Align with Learning to help drive profiling/executive conversations around messaging and competitive messaging
  • Provide ongoing best practices to improve messaging execution in the field through Gartner, CVI and other messaging consultant partners
  • Meet with DMs to assess needs and access to messaging as well as gaps to support - this includes field rides, round tables and webinars
  • Bachelor's Degree
  • Exceptional communication skills
  • Messaging and Design Skill a plus
  • 7+ years Sales or Sales Operations experience



  • Knowledgeable on messaging best practices on leading with insight and educating the buyer
  • Highly organized
  • Understanding of Marketing and ability to work alongside the function
  • Strong problem-solving and analytical skills
  • Works well under pressure, has a high tolerance for stress & comfortable in change
  • Analytical thinker
  • Outstanding organizational & time management skills for managing multiple, diverse & conflicting activities


We're designing a better way to work, so you can achieve what you're working for. Consistently named one of the 'Most Admired Companies' by FORTUNE Magazine, and recognized by DiversityInc as one of the 'Top 50 Companies for Diversity,' ADP works with more than 740,000 organizations across the globe to help their people work smarter, embrace new challenges, and unleash their talent. "Always Designing for People" means we're creating platforms that will transform how great work gets done, so together we can unlock a world of opportunity.

At ADP, we believe that diversity fuels innovation. ADP is committed to equal employment opportunities regardless of race, color, genetic information, creed, religion, sex, sexual orientation, gender identity, lawful alien status, national origin, age, marital status, or protected veteran status. We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance.

Compensation range for this role for U.S. Colorado Residents
Compensation Type: Salary


Posted: 2021-02-19 Expires: 2021-03-29

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Sales Messaging Manager - Competitive Intelligence

Roseland, NJ 07068

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