12 days old

Senior Marketing Strategy Lead, Series - Apple TV+

Culver City, CA 90232
  • Job Code
    200216341
Summary

Summary

Posted: Jan 25, 2021

Weekly Hours: 40

Role Number:200216341

Apple's Senior Marketing Strategy Lead will serve as Co-Lead of the Marketing Strategy group for Apple TV+ and ...Summary

Summary

Posted: Jan 25, 2021

Weekly Hours: 40

Role Number:200216341

Apple's Senior Marketing Strategy Lead will serve as Co-Lead of the Marketing Strategy group for Apple TV+ and will oversee global launch campaigns for series, delivering robust integrated campaigns that generate buzz, awareness and viewership for Apple original content.

We're searching for someone with marketing leadership experience, for high-profile entertainment properties, that excels in crafting innovative and distinct marketing strategy briefs. While also an inventive self-starter, willing to roll up sleeves and model expected performance, though eager to develop and mentor colleagues in their individualized learning and professional growth.

As an industry pro, this person is highly-knowledgeable of content distribution models, particularly streaming, and able to partner with the Programming, Scheduling and Product teams to continue to develop and cement Apple TV+'s reputation and prominence in the industry.

Key Qualifications

  • 12+ years with consumer marketing leadership positions at a streamer, network, studio and/or production company, and direct responsibility launching original series. Brand experience a plus.
  • Extensive know-how in running robust portfolio of creatively led 360-campaigns, from series strategy to campaign execution, both paid and organic, and delivering break thru results
  • Experience developing strategy, positioning and target audiences based on qualitative and quantitative research for consumers at scale
  • Acute knowledge of what it takes for a successful organic social and digital plan spanning community and audience development, channel management, digital stunts and content creation
  • Strong understanding and development of media strategy, performance and analytics, e.g. media mix and flighting, return on investment and measurement
  • Brand partnerships and promotions with internal teams and third parties
  • Experience in growth marketing across email and push, and product presence and promotion, including optimal editorial placements on owned and partner platforms
  • International strategy and campaign execution experience, and knowledge and/or experience working with international teams and campaigns
  • Experience handling and maintaining large-scale budgets
  • Strategic and analytical approach to decisions, problem-solver and can work through ambiguity to align departments/teams on strategy and goals

Description

Guide Strategy Leads in development of 360 integrated campaigns and lead collaborative internal/external partner execution of multi-media content assets for organic & paid initiatives, ensuring materials are aligned to series positioning and brand, and that Creative is consistent across all consumer touch points.

Serve as senior marketing ambassador to socialize campaign strategy and Creative with key partners including executive teams, development/programming, producers, creators and talent.

Build partnerships and facilitate cross-functional planning and collaboration with Social, Digital, Product, Growth, Media, leading key meetings and ensuring execution against goals.

Establish metrics for campaigns and analyze efficiency of owned, earned and paid media to optimize spend across channels. Partner with media team to develop brand and performance driven media plans that optimally promote content.

Lead team resourcing and work assignments; Identify priorities, manage scope, budget, and campaign needs.

Mentor mid-level marketers: develop, encourage and empower them to do their best work at Apple and grow in their careers.

Education & Experience

Bachelors degree or equivalent. MBA or relevant graduate work a plus.

Additional Requirements

Posted: 2021-03-28 Expires: 2021-04-27

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Senior Marketing Strategy Lead, Series - Apple TV+

Apple, Inc.
Culver City, CA 90232

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